ERL is designed by Eli Russell Linnetz and is based in Venice Beach, Los Angeles. The collection is designed with the casual and relaxed spirit of California and aimed at all ages and genders. Originally collaborating with Comme des Garçons in 2017 on a film created to celebrate the fragrance "Andy Warhol's you're in", Eli also launched a special collection to commemorate the opening of DSMLA in 2018, featuring the artwork by Jordan Wolfson and in collaboration with NIKE. In January 2020, ERL presented its first complete collection.
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