Levi's is synonymous with jeans, so much so that the modern denim trousers were created by Levi's, when, at the end of the 1800s, to create resistant trousers for workers and miners, the brand added an essential detail, the famous copper rivets, to ensure greater resistance to the garment. Over the course of the last century they have become one of the most recognizable brand in the world and a success in all age groups, offering from the most classic designs, such as the iconic 501, to new, more innovative and modern designs, while maintaining always the original philosophy intact.

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