Initially born under the name Onitsuka Tiger, ASICS was founded in Kobe, Japan, in 1948 by Kihachiro Onitsuka – at the time, he was making basketball shoes in his living room. The name is an acronym for the Latin phrase ‘Anima Sana In Corpore Sano’, meaning ‘a sound mind in a sound body’, and encourages a healthy lifestyle through physical activity. ASICS is a go-to label for innovative running shoes thanks to its iconic GEL technology.
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