One Block Down presents Air Jordan 1 Mid Milan with a worldwide exclusive
One Block Down presents the worldwide exclusive of the Air Jordan 1 Mid Milan this February 19th at 11:00am CET at its brick and mortar store in Milan.
Milan is a city that’s famous for blending modern and iconic heritage styles, and the Air Jordan 1 Mid Milan is no different. The iconic Duomo, the baroque marble, the waves, the ripples—all of Milan’s unique and famous architectural heritage gets remixed and updated in this stand-out look that captures all that creative energy.
The Air Jordan 1 Mid Milan captures the timeless appeal of the OG and re-engineers it, Milanese-style. Embossed touches are inspired by Milan’s stonework and integrated leather, suede and canvas in bone white, beige and caramels evoke a close resemblance to the tones and design elements found throughout the city. A leather tag reading “MLN” hangs along the right side of the lateral panel.
One Block Down has also curated a product installation on the ground-floor exhibition hall of Museo del 900 for House of Jumpman Milan, the first HoJ iteration in Italy, which will present exclusively for EMEA the Flight Utility Jordan Women collection and the Air Jordan 1 Mid Milan itself. The exhibition will be open to the public for one day only, from midday to 4:30pm, February 19th, 2020.
For the occasion, One Block Down will host a free throw game in a pop-up basketball court-section in Via Gaetano Giardino 2 from 10:00am to 6:00pm, February 19th, 2020. In order to participate in the free throw, clients must purchase the Air Jordan 1 Mid Milan from the One Block Down Milan store and successfully shoot three times.
Winners will access a One Block Down digital archive of Jordan sneakers from 2009 to 2019, including collaborations with Off-White c/o Virgil Abloh, Travis Scott as well as popular models like the Air Jordan 1 Retro Fragment, among others. These highly sought-after archival sneakers will be available in limited quantities, and purchasable at the retail price.