King Kong is a group of people who formed around the homonymous store in Milan at the beginning of the new millennium. Their philosophy has always been that of "Do It Yourself": fanzines, clothes, publications, photography, exhibitions, events and music. Between 2000 and 2005 King Kong was a point of reference in Milan for the street community. Crossovers of illustration, photography and reflections aloud on the meaning of conceiving a project and acting immediately and together. Publisher of contemporary art and pop culture, trend bureau and communication agency, Drago is an organization for the dissemination of art and culture. A red thread: the avant-garde and the desire to discover, to understand the soul of urban culture in particular street art and street photography.