Don't pursue novelty as an end in itself, but start from a solid foundation and gradually add innovative details. Study the previous models: the shape, the weight, the colors. Ask yourself who they are intended for and for what activities. Use, observe, design, build, test, make a mistake, try again. Only through continuous improvement can you achieve a real result. This sneaker is the result of continuous research by Nike and Tom Sachs on how our body hits the ground. They tapped into archives, tested endurance, eliminated what was too much, kept what worked and added what was missing, in search of a timeless, even better sneaker. A sneaker in continuous evolution, always reliable and made to last over time, artfully built. "It is not important what you do, but how you do it."