This white mug feature the brand logo. Dime is a Canadian skate brand founded in Montreal by Phil Lavoie, Vince Tsang and Antoine Asselin. Created in 1994 initially as a crew of skaters that went by the name Dimestore, a tribute to the song "Dime Store Mystery" by Lou Reed, over the years, as often happened to other crews, it became one of the most interesting brands on the modern streetwear scene. Their philosophy can be perfectly explained with the phrase "Dime had the goal to keep from real jobs our crew", a rebellion and an attempt to not follow the mass but their passions, they are still keeping these principles and their initial spirit firm. In fact, calling it a brand would be extremely reductive, as they are also one of the most active and popular skate crews in the world.