retaW is a lifestyle label co-founded by Daisuke Murakami and Hiroshi Fujiwara, aka the Godfather of Harajuku, in 2009. The name is water spelled backwards and the brand offers a wide range of natural fragrances made in Japan from authentic japanese ingredients. Each product is formulated with the most care and sophistication, to bring out the natural beauty of your skin, while blending in perfumes that are designed to engage your mind. The fragrance car tag gently fills the air of your car or your favorite spaces, vacuum packed with a relaxing, clean scent of soap bubbles infused with ozone and cedarwood. A thick car tag saturated with original retaW scent to colour the interior of your car with fragrance. Hang up on rear view mirror as a car accessory, and enjoy a comfortable drive. The tag will swing with the momentum of the car, gently filling the space around you with fragrance for a pleasant journey.