retaW is a lifestyle label co-founded by Daisuke Murakami and Hiroshi Fujiwara, aka the Godfather of Harajuku, in 2009. The name is water spelled backward and the brand offers a wide range of natural fragrances made in Japan from authentic Japanese ingredients. Each product is formulated with the most care and sophistication, to bring out the natural beauty of your skin, while blending in perfumes that are designed to engage your mind. retaW presents a new way to wear fragrance. Deodorize and disinfect with an invigorating, floral lily fragrance with a sour twist. Use for clothes, hats, sneakers, sofa covers, bed covers, curtains, carpets, and other household washables.