Fuct or "Friends U Can’t Trust" is a streetwear brand founded in Los Angeles, California by Erik Brunetti and Natas Kaupas. Pronounced "fuck*d", the brand has always used controversial graphics, concerning both political and religious themes. Even today, after three decades of existence, it’s still considered a cult brand in the streetwear scene. This light blue hoodie features a front pocket and the brand logo, written with a font very similar to the one used by American colleges, printed on the chest.