Air Jordan IV was the first release on the global market. Another time, the shoe appeared in Spike Lee's Do the Right Thing film, transcending the game of basketball to have a significant impact on pop culture. All eyes were on Jordan as it continued to rise becoming a true 360 degree culture. The most famous colorways are "Black Cement", "Fire Red", "Military Blue" and "Cool Gray". The collaborations made with Kaws, Travis Scott and Levi's are well known.