With the victory of MJ's second slam dunk, this time wearing AJ III "White Cements", a memorable image of the flight arrived. And with it another icon is born: the Jumpman. Here, and with the help of his MVP nomination and Mars Blackmon, the character of the film She's Gotta Have It played by Spike Lee, his elegant footwear has been made iconic. What is now one of the most important silhouettes in the world of sneakers has been animated with the attentive eye of a visionary architect, Tinker Hatfield, the propitious name behind much of the silhouette of Air Jordan. The most famous colorways are "Black Cement", "White Cement", "True Blue" and "Fire Red".