To celebrate the 2019 FIFA Women's World Cup, which takes place in France this June, Nike has revealed a series of jerseys designed in collaboration with Yoon Ahn, Christelle Kocher, Erin Magee and Marine Serre. The project is a reminder of the unifying strength of women in football and streetwear. Each interpretation of the jersey, created with matching bra, recalls the creative sensibility of the designers who might be resembled for their innovative tackling of fashion's co-mingling with streetwear, a movement recently reinforced by the Streetwear Impact Report, published last week by Hypebeast and PwC.
The collaboration follows a recent story seen on Business of Fashion, announcing that Nike will waive performance-pay reductions for sponsored athletes who would decide to have a baby. Sandra Carreon-John, a Nike spokeswoman, stated in an email that "Nike, Inc. can do more, and there is an important opportunity for the sports industry collectively to evolve to better support female athletes.” The jersey collaboration is another strong step toward fairness and gender equality in an industry that's historically been male-dominated. Explore our selection of NIKE and Yoon Ahn's label AMBUSH online and in-store now.